Premier Candidates

Looking to fill your open position with a professional demonstrating a combination of skill sets, experience, and drive? Click below to view the backgrounds for some of our Premier Candidates.


View Candidates

Current Postings

Are you a candidate looking for a position that matches your exceptional qualifications? Take a look at some of the hottest jobs in the industry by clicking on the link below.



View Jobs

Resources

Kokott, Wood & Associates has compiled a collection of articles and whitepapers sharing information modeled around industry trends, corporate cultures and changing markets, as well as tips for clients and candidates. Click the link below to visit our resource center.

Sign Up Today
Back


Job#: 630
Position Title: Digital Marketing Manager
Posted Date: 02/07/2018
Salary Range: $ 110,000.00 Yearly
Job Region: Mid-Atlantic
Description:

Overview

Our client currently seeks a Digital Marketing Manager. As the Digital Marketing Manager, you will be responsible for driving digital recommendations and execution plans in support of our marketing strategies across our retail brands. You will also identify and develop digital strategies and tactics that maximize and enhance the connection of the company’s brand and user experience and drive acquisition of new customers.

The ideal candidate is self-driven, highly analytical and capable of working at a strategic level while simultaneously executing on a tactical level. Required are a strong background in a broad range of channels, including mobile, search engine optimization, pay-per-click, email marketing, social media marketing and analytics. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead.

In addition to learning and applying current best practices, candidate will need to find, implement and test new and/or better approaches with the goal of increasing market share cost-effectively.

Accountabilities

  • Leads a data-driven digital marketing strategy, including budgets, platforms, campaigns, KPIs, timelines, reporting and related program aspects to support achievement of the organization’s goals.
  • Manages all digital platforms and channels, including mobile, web, social media, AdWords, re-targeting, SEO, display and content marketing and dashboards.
  • Writes digital marketing plans that articulate effective and innovative content marketing strategies and tactics, with the ability to keep the customer’s perspective at the forefront of all strategic marketing initiatives.
  • Collaborates with Category Management, Marketing and Operations for new product rollouts and new or redeveloped retail locations to create innovative digital marketing campaigns that drive trial, sales and customer traffic.
  • Leverages consumer insights to ideate and test new digital marketing initiatives to drive incremental profitable transactions through in-store, mobile and online presence.
  • Develops solutions to enhance visitor experience, maximize existing and potential revenue opportunity with new digital marketing attribution initiatives such as in-store beacons, location-based advertising, and campaign management software solutions.
  • Drives the development of key digital marketing projects and programs (e.g., mobile app enhancements, online ordering) to support the overall brand strategy and to optimize business results.
  • Presents monthly campaign-specific strategic plans and performance updates via reporting to key internal stakeholders against goals (KPIs and ROI) and identifies trends and opportunities for improvements to facilitate conversation and action.
  • Provides performance analysis and makes spend shift and optimization recommendations across all digital channels.
  • Directs the development of customer experience assessment tools focused on customer mobile and web behavior patterns.
  • Drives continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan.
  • Ensures all digital assets and ad placements are consistent with brand guidelines and meet legal requirements. Maintains digital asset guidelines and ensures consistency of messaging and visual elements.
  • Provides guidance to help grow mobile and online community and shares learnings throughout the organization.
  • Develops copy blocks for mobile, website placement, email inclusion or other elements where copy/content is key.
  • Assists with the requirements gathering of new mobile and site functionality, working cross functionally with other teams (IT, Marketing, Category Management, Operations) to drive implementation and changes.
  • Work with other marketing, digital and content associates, both inside and outside the company to craft an integrated and results driven agenda to meet business needs and timelines, on a brand and local level.
  • Sources and manages new agency partners as may be needed.

Required Qualifications

  • Bachelor’s degree in marketing or other applicable area of study
  • 5-7 years of experience developing digital marketing strategies in an agency, corporate, or public sector
  • Strong experience running digital campaigns, tracking and optimizing for effectiveness and efficiency
  • Previous digital paid media management experience is required and content marketing experience is preferred
  • Working knowledge and understanding of paid content marketing platforms, mobile, paid social media ads, etc.
  • Ability to develop and manage digital marketing strategy and tactics
  • Exceptional written and verbal communication skills
  • An understanding of brand positioning that connects to the business and brand results.
  • Ability to assess feasibility and make decisions using data and analytical results
  • A results orientation with excellent management and team building skills of which 3 years were on a senior level
  • Ability to identify insights and implications from customer research to drive business decisions
  • Ability to assimilate business strategy and objectives and develop online marketing programs
  • Proficiency in current mobile, web tools and technologies
  • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help an organization look at things differently
  • Relationship builder; partners cross-functionally and works effectively with various levels of the organization; team player with the presence to inspire and coalesce varying points of view
  • Strong experience in team-building, both internally and through agency and freelance resources, to create an A-level brand group

Applied Experience

  • Seasoned online marketing experience in consumer products, retail or food related industries
  • Comprehensive experience in strategic planning, program development and implementation
  • Operational experience to develop customer relevant and easily adoptable programs
  • Supervisory as well as demonstrated leadership experience
  • Proven ability to find creative or alternative solutions to business problems
  • Demonstrated understanding of financial metrics
  • Ability to stay abreast of market conditions and trends in branding, product image, advertising, and management practices.

Other

  • Highly energetic, professional and motivated team and management
  • High expectations for results and creativity
  • Diverse business portfolio provides career expansion and growth opportunities
  • Exceptional benefits
    Ability to stay abreast of market conditions and trends in branding, product image, advertising, and management practices.

 

Apply Now

Resources

Kokott, Wood & Associates provide a collection of proprietary articles laden sharing of facts and suggestions modeled around industry trends, corporate cultures, changing markets, as well as tips for interviewing and improving resumes.

Read More

Why Kokott, Wood & Associates

Kokott, Wood & Associates specializes in placements of executives, management, IT, and other professionals in the C- Store and Petroleum Industry. With over 75 years of actual industry experience, our executive search professionals have the knowledge and insight to identify the right candidate to excel within your organization.

Read More

Follow Us on the Web!

Follow Kokott, Wood & Associates on the web to stay informed in real time of the hottest jobs, the most elite candidates, tips on hiring, interviewing, breaking industry news and more!

  • Testimonials

    Having been a part of the recruitment process on both sides of the table I can definitely say that my experience with Kokott, Wood & Associates was a privilege. From the initial stage of describing the role & the company to the final negotiation stage - Kokott, Wood & Associates made sure all parties were well aware of the situation at hand. There wasn't one point in the process where I wondered where things stood and what next step(s) needed to take place. Their ability to communicate their client's expectations, company culture, and need(s) for the role could not have been better. It was a pleasure working with Kokott, Wood, & Associates, and I would highly recommend working with their professional team. I look forward to the next time I deal with them as a client.

    Read More
  • Testimonials

    “Now that everyone is settled in, I have a few minutes to say thank you for your assistance in helping me land this position. Prior to my job search, I had never worked with recruiters and didn’t think I would ever need to. As you know, I had my resume with several other companies, but I’m glad your posting worked out for me. For starters, your description of the company, the hiring manager (now my VP), the pay plan and the area were so correct. This really helped us in deciding to pursue this opportunity and was especially helpful when we moved here. It was as we expected (hoped) it to be.

    Thank you so much!

    Wholesale Fuel Manager, Midwest Fuel Wholesaler / Distributor

    Read More
  • Testimonials

    "Klaus carefully orchestrated an action plan geared to differentiating my unique talents from the rest of the crowd. He readily made himself available to offer guidance and conduct thorough mock interviews designed to bring out my personal strengths and value to the hiring company. His focused approach not only helped prepare me for the interview process, but gave me the confidence that I was the right person for the job. Klaus is a top notch recruiter committed to strategically preparing clients for positions he has deemed are a strong fit. He truly cares about the success of his clients and the contributions they will make to the organization."

    Category Manager, Southwest US Retail Company

    Read More
  • Testimonials

    "I wasn't sure of the value of your Retained Search process when you first proposed the concept to me. I can now tell you (and others), it is the only way we'll ever conduct another search. You told me it would save me time, eliminate frustration, and provide me with a selection of 3-5 very qualified Candidates. I was truly impressed with the detail of Candidate information and your qualifying process; it was as if I knew the Candidate before I ever interviewed them. The time you spent with us, learning about our business, our culture and what this key position would be responsible for was time well spent. The most difficult task for us was that of making the final selection... "

    Fred - President/CEO - Retailer - East Coast

    Read More
  • Testimonials

    Having been a part of the recruitment process on both sides of the table I can definitely say that my experience with Kokott, Wood & Associates was a privilege. From the initial stage of describing the role & the company to the final negotiation stage - Kokott, Wood & Associates made sure all parties were well aware of the situation at hand. There wasn't one point in the process where I wondered where things stood and what next step(s) needed to take place. Their ability to communicate their client's expectations, company culture, and need(s) for the role could not have been better. It was a pleasure working with Kokott, Wood, & Associates, and I would highly recommend working with their professional team. I look forward to the next time I deal with them as a client.

    Read More
  • Testimonials

    “Now that everyone is settled in, I have a few minutes to say thank you for your assistance in helping me land this position. Prior to my job search, I had never worked with recruiters and didn’t think I would ever need to. As you know, I had my resume with several other companies, but I’m glad your posting worked out for me. For starters, your description of the company, the hiring manager (now my VP), the pay plan and the area were so correct. This really helped us in deciding to pursue this opportunity and was especially helpful when we moved here. It was as we expected (hoped) it to be.

    Thank you so much!

    Wholesale Fuel Manager, Midwest Fuel Wholesaler / Distributor

    Read More